Travadões
Naming | Marca | Embalagem
Super Cacheada
Marca | Embalagem
Docol Louças
Embalagem
A Chávena
Esta linha de embalagens de chás artesanais usa o design emocional para despertar o interesse dos amantes da bebida. Seu design lembra o tradicional sachê de chá triangular, capaz de despertar memórias positivas sobre este ritual. Seu formato possibilita exposição diferenciada no ponto de venda. Tanto no tamanho tradicional quanto em dose única (com 01 sachê) as embalagens são 100% recicláveis e livres de plástico.
Embalagem
PROJETO PREMIADO
NB Family
Embalagem
PROJETO PREMIADO
Cachaça Vila Boa
Marca | Embalagem
Cervejaria Inocente
With the growth of the craft beer market, brands need to differentiate themselves, and elegance is a concept underexplored by brazilian competitors which can add high value and spotlight to the product. The Cervejaria Inocente's goal is to expand the production of local beers to several regions of Brazil. The differential of this package is the use of an overlapping label, which reveals the origin of the beer with an exclusive illustration that reinforces the characteristics of the region of its production.
Marca | Embalagem
PROJETO PREMIADO
Aguame
Este nome é um tributo a uma das sensações mais positivas que a natureza nos provoca. É como diz aquela música ‘Com certeza, você já se banhou nas quedas de uma cachoeira. Sentindo a sensação da sua alma sendo purificada por inteira’ (Planta e Raiz). Banhar-se nas águas da natureza é se livrar das impurezas, é como se sua alma fosse levemente perfumada. Este roteiro de um banho nas águas da natureza, que é quase um verso de poesia, nos inspirou na criação do nome.
Naming | Embalagem
Grades Flexíveis Franke
The Franke Flexible Multipurpose Grid is a new product from the company that has as purpose to aid in the functions of the kitchen. The front face of the carton displays the grid during use. The institutional color of the Franke gains even more prominence with the photography of the fruits in shades of red. The packaging follows the graphic design of the other products when using the "Make It Wonderful" illustrations. Illustration: Victo Ngai
Embalagem
Pressca
Focused on to the movement of the third wave of coffee, Pressca innovates once more in the sector with a new product: a milk foamer. The main concept we explore in the design of this package is the “Do It Yourself”, a trend in which drink lovers make their recipes from the scratch. With this concept in mind, on almost every face of the package we create a context with items that are part of this universe. Besides, the layout explains the functionality of the product through photography that displays the Pressca milk foamer completely to the consumer. To explore another of its differentials, we designed a cartridge that displays the product integrally and offers all the available color option.
Embalagem
Bijajicas & Cia
Bijajicas & Cia is a company that produces curd threads and bijajicas, traditional products of the region of Lages, in Santa Catarina (Brazil). The design of the brand, signed by ENTRE Gestão & Design, expresses regionalism and tradition of Lages, as well as the concept of hand-made by means of the technique of pointillism. The final structure of the brand carries a symbol composed of the image of the product and the landscape of the region (Brazilian southern plateau and araucarias).  The packaging is differentiated by the hexagonal cartridge, which protects the fragile product from impacts during transportation. The painting of a local artist illustrates the region of the southern plateau with elements of nature and all its magnificence. The visual identity of Bijajicas & Cia awarded us a silver medal in the 2018 edition of WOLDA – an international award that highlights the best brand designs of the year.
Marca | Embalagem
PROJETO PREMIADO
Pollux
Pioneer in the introduction of LED bulbs in the Brazilian market, and through the diagnosis of ENTRE Gestão & Design, in 2013 Pollux invested in brand and packaging in a market that seeks differentiation and innovation. The design of the symbol represents a star, which is directly related to the name Pollux – the brightest star in the constellation Gemini. The geometrization of form is related to the physical behavior of light, which expands. Straight lines deliver precision and functionality. The construction of the scenario of competitors generated the diagnosis that cold colors predominate in the packaging of the category. Then, the application of orange became the key to evidence Pollux products at the point of sale. The design also demystifies LED technology, first attracting the eye to the contrasting colors and then unraveling complex information about the product with easy-to-understand icons.
Marca | Embalagem
Cafeeira Garibaldi
The main quality of Cafeeira Garibaldi is a result of the given value between customers and suppliers, which guarantees the quality of each step of the coffee manufacturing, from the planting to the roasting of the grain. These points are reinforced with the original illustration that shows the stages of the coffee production process, from planting to roasting. The result of the illustration made with coffee powder is a unique design. It proposes a comparison between a work of art and the act of making a special coffee.
Embalagem
PROJETO PREMIADO
Shanon Enxovais
Innovative packaging is not so explored, representing an opportunity for differentiation from competitors. In this point of view, the emotional design brings good solutions. For Shanon, a children's clothing company, a multisensory experience was proposed through the packaging developed by ENTRE Gestão & Design. Stimulating vision, touch and smell, the packaging has a plush tag that can be perfumed. In addition to the multisensory experience, the packaging eliminates the use of plastic bags, since it has a handle that allows to be carried. The unusual shape of the cartridge is a way to "thrill" people by activating in their repertoire the nostalgic image of the bear. The turquoise blue features a balance between the concepts of sobriety and joy, as well as being directly related to the brand's identity. With the diversification of themes, the tag becomes the identity of Shanon, because it can renew itself infinitely, varying shapes, colors, materials and aromas.
Embalagem
Baby Gut
With more than fifteen years of experience in footwear for babies up to 12 months and in search of spotlight at the point of sale, Baby Gut counted on our help in the development of new packaging and a counter display. The display highlights the shoe and its sole, suggesting the interaction with the public. The display is lightweight and has a shape that can be planned and transported inside an A4 envelope. This structure, in addition to providing an excellent cost-benefit, makes it easy to ship to resellers across the country. The mascots on the packaging has a visual language that connects to the children's imagination. The solution for the line “Dia a dia” is a card that seeks to demonstrate the comfort of the 100% flexible shoe, which is presented in two ways in the cartouche: curved and aligned. The line “Essencial” gains premium highlight at the point of sale with an acetate display that allows the completely visualization of the product.
Embalagem
Apotecária Botica de Banho
This line of products is intended for men. Focusing on an phine taste public, these products seek to rescue the way alchemists produced their elixirs and aromatic formulations. The packaging combine various elements of visual from the past to represent the main inspiration of these products. Symbols such as coat of arms, rustic textures and the color combination contribute to remember immediately the past. A gift packaging completes the product line. With this, it is possible to provide a remarkable experience between consumer and product.
Embalagem
PROJETO PREMIADO
Natural Babies
Natural Babies is a brand of organic baby food for mothers worried about offering fresh and preservative-free foods to their children. The packaging represents three stages of the baby's life, from six months to one year of life, elements such as eyes, hair and teeth undergo changes in the three different packages, trying to represent their respective phase. The changes also occur in the colors of the labels, representing the various flavors of the product.
Marca | Embalagem
Açaí da Vila
Through a study of regional competitors, national and also the target public, the brand has the concept of "eat direct from the fruit", which expresses the natural quality of the product. The brand brings predominantly organic forms, and the draw of a spoon in the center, which also resembles the fine leaves of the açaí palm. Its green color further enhances the perception of a natural product. In addition, the rounded shapes are a representation of the creamy açaí texture, and give movement to the drawing.
Marca | Embalagem
Mulliê
Your partner in female strength and multicultural beauty, Mulliê uses nanotechnology and active ingredients to develop high performance products so woman feel confident to truly experience and live their beauty. Mullie is a new brand of cosmetics, which does not aim to transform woman into something she is not, but rather to give her confidence to be who she really is. We believe that sophistication is a empowered and self-confident woman.
Naming | Marca | Embalagem
Cold Brew Coffee
refreshing drink for coffee lovers. The packaging brings a unique illustration of the raw material of the product and in contrast to the white background, brings emphasis to the product in the point of sale.
Embalagem
Aromas do Mundo
The fragrances of the line are inspired in places of the world and the best which is taken as memories when they are discovered. The packages represent these olfactive and cultural memories from each country: France, Portugal, Italy, Austria, Germany, Spain and Brazil. Every package has two illustrations, one in every main side. One is a direct reference to the fragrance and the other translates a typical characteristic of the country, by using an artistic language. In order to transform the package, it is possible to chose one of the sides (the one you or the person receiving it like more) and fit to the outside part of the package. Personalization and the increasement of the appeal at selling points are an achievement of this special package.
Embalagem
PROJETO PREMIADO
Aveia Vitalin
Aiming to express the innovation of the products from this line, the package design for the Vitalin Gluten Free Oats explores a new language, which had not been seen in the gluten free category so far. With elements which remind the homemade context and the usage of dominant white color, the result is a layout that expresses a healthy, delightful, and light product.
Embalagem
Frutallo
Frutallo popsicles are made from regional and carefully selected ingredients. These features are declared to the customer with a stamp present in the package. But Frutallo has also a differential, the Brigadeiro Gourmet popsicle. The quality of the ingredients and the homemade production made the product trivial for Premium, and this differentiation is noticed by the package, which highlights the Gourmet signature.
Marca | Embalagem
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